Assertive-DisplayThe world of technology is in constant evolution, and every day there are new developments which aim to improve upon existing technologies. This also occurs in the world of mobile devices. Each year, the smartphone and tablet market is inundated with new technologies and hardware.

However, there is one problem common to the majority of mobile devices: it is difficult to see the screen in sunlight. We all know this scenario: you’re outside, you get a message, and you have to find a shaded area in order to read it, even with your phone’s brightness turned all the way up.

The Assertive Display technology in the BQ Aquaris M5 and BQ Aquaris M5.5 puts an end to that problem.

What is Assertive Display and what is it for?

Assertive Display technology, developed by Apical, aims to increase visibility of the screen in challenging situations, chiefly in bright light conditions, when reflections make it difficult to see.

It’s easy to see which device has Assertive Display activated.

It’s easy to see which device has Assertive Display activated.

Another big advantage of this technology is that it extends battery life by reducing the amount of energy used by the screen.

How does Assertive Display work?

Assertive Display was developed to allow your screen to adapt to the surrounding light conditions. It aims to present high-quality images quickly and efficiently, even in the most challenging conditions.

To do this, Assertive Display analyses and process each pixel individually. To complement this process it also adjusts the brightness of the backlight in relation to the ambient light.

This means that it reduces the power used by the screen without compromising the capacity of the display. Assertive Display can help reduce power usage by 20-30%, depending on the ambient light and the type of content you want to watch.

How do I activate Assertive Display?

In order to access this fantastic feature on your BQ Aquaris M5 or M5.5, you first need to update your device to the latest available version.

Go to screen settings: Settings > Screen

Settings > Screen

Settings > Screen

Activate the setting Assertive Display.

The option to adjust the intensity of Assertive Display will now be available.


Adjusting the intensity of Assertive Display.

Adjusting the intensity of Assertive Display.

You can adjust the level of intensity to your liking, but remember that this setting defines the “assertiveness” with which Assertive Display processes the image shown on screen. This means that the greater the intensity, the easier the screen will be to view, however the fidelity of the image will be reduced. Obviously, the upper and lower limits are set so that whichever settings you choose, the image fidelity and visibility will be within BQ’s quality standards, in order to provide the best possible user experience.

Comparison of a device with and without Assertive Display

As you have seen, Assertive Display solves a longstanding problem. With this technology, you will have no difficulty viewing the screen in bright light. What’s more, with the screen being one of your smartphone’s most energy-hungry components, Assertive Display helps you save battery, especially in situations where you need to have the brightness turned up full.

Sources: Apical, Qualcomm

Diogo G. (known as BQA5) is an Information Systems Technician, beta tester, MVP and editor of MyBQ. He also participates in many Portuguese forums where he helps solve any problems.